Reimagined employees incentive programme that boost upsells to walk-in customers

Driving Daily Motivation at checkout through visible everyday goals & control that rolled out to 4,500+ stores

Overview

Circle K needed a simple way to show weekly goals, and cash incentives right where cashiers work so every transaction can lift the basket.

As a solo designer for POS Platform, I worked towards compact set of motivation patterns that connect offers to progress and rewards in real time.

Timeline

2025

Team

Product & Engineering

Contributions

Research & Product Design

Context

Scale: 16,700 stores across NA and EU, with ~3,000 self‑checkout locations; cashiers drive most upsell.



Hardware is a 7‑inch, low‑res (360px) counter screen tied to the POS; lighting and placement vary by store.

Goal

Make store goals, progress, and rewards easy to see for store employees and act on at the register

Problem

44% drop in average upsell/day over 2 years, glitches in platform, inconsistent visuals, and no feedback loop during the sale.

Insights

Cashiers liked incentive programme but needed visible targets, new cashiers often didn’t know the program, managers coordinated store weekly targets manually.

Approach

Talked to CSRs and managers across two stores and geographies and mapped day‑in‑the‑life to locate the best “moment to motivate.”

Reimagined employees incentive programme that boost upsells to walk-in customers

Driving Daily Motivation at checkout through visible everyday goals & control that rolled out to 300+ stores

Timeline

2025

Team

Product & Engineering

Contributions

Research & Product Design

Overview

Circle K needed a simple way to show weekly goals, and cash incentives right where cashiers work so every transaction can lift the basket.

As a solo designer for POS Platform I worked towards compact set of motivation patterns that connect offers to progress and rewards in real time.

Context

Scale: 16,700 stores across NA and EU, with ~3,000 self‑checkout locations; cashiers drive most upsell.



Hardware is a 7‑inch, low‑res (360px) counter screen tied to the POS; lighting and placement vary by store.

Goal

Make store goals, progress, and rewards easy to see for store employees and act on at the register

Problem

44% drop in average upsell/day over 2 years, glitches in platform, inconsistent visuals, and no feedback loop during the sale.

Insights

Cashiers liked incentive programme but needed visible targets, new cashiers often didn’t know the program, managers coordinated store weekly targets manually.

Approach

Talked to CSRs and managers across two stores and geographies and mapped day‑in‑the‑life to locate the best “moment to motivate.”

In Lab Testing

What my Teammates said

I can't recommend Anuj enough. He's a true professional with a strong mix of hard and soft skills, and just genuinely great to work with. He helped us launch a complex project despite a lot of ambiguity and technical constraints - and delivered top-quality work.

Alexander Burenkov

VP of E-Commerce at Food Rocket

Anuj brings in fresh perspective and reasoning behind the work which helped us shape the vision.


Adnan Ashfaque

Technical Delivery Manager, Rocket Partners

Have something for me?

Let’s Chat

helloanujarora@gmail.com

Resume

LinkedIn

© 2025 Anuj Arora

Have something for me?

Let’s Chat

helloanujarora@gmail.com

Resume

LinkedIn

© 2025 Anuj Arora

Work

About

Resume

Work

About

Resume