Reimagined employees incentive programme that boost upsells to walk-in customers
Driving Daily Motivation at checkout through visible everyday goals & control that rolled out to 4,500+ stores
Overview
Circle K needed a simple way to show weekly goals, and cash incentives right where cashiers work so every transaction can lift the basket.
As a solo designer for POS Platform, I worked towards compact set of motivation patterns that connect offers to progress and rewards in real time.
Timeline
2025
Team
Product & Engineering
Contributions
Research & Product Design
Context
Scale: 16,700 stores across NA and EU, with ~3,000 self‑checkout locations; cashiers drive most upsell.
Hardware is a 7‑inch, low‑res (360px) counter screen tied to the POS; lighting and placement vary by store.
Goal
Make store goals, progress, and rewards easy to see for store employees and act on at the register
Problem
44% drop in average upsell/day over 2 years, glitches in platform, inconsistent visuals, and no feedback loop during the sale.
Insights
Cashiers liked incentive programme but needed visible targets, new cashiers often didn’t know the program, managers coordinated store weekly targets manually.
Approach
Talked to CSRs and managers across two stores and geographies and mapped day‑in‑the‑life to locate the best “moment to motivate.”
Reimagined employees incentive programme that boost upsells to walk-in customers
Driving Daily Motivation at checkout through visible everyday goals & control that rolled out to 300+ stores
Overview
Circle K needed a simple way to show weekly goals, and cash incentives right where cashiers work so every transaction can lift the basket.
As a solo designer for POS Platform I worked towards compact set of motivation patterns that connect offers to progress and rewards in real time.
Timeline
2025
Team
Product & Engineering
Contributions
Research & Product Design
Context
Scale: 16,700 stores across NA and EU, with ~3,000 self‑checkout locations; cashiers drive most upsell.
Hardware is a 7‑inch, low‑res (360px) counter screen tied to the POS; lighting and placement vary by store.
Goal
Make store goals, progress, and rewards easy to see for store employees and act on at the register
Problem
44% drop in average upsell/day over 2 years, glitches in platform, inconsistent visuals, and no feedback loop during the sale.
Insights
Cashiers liked incentive programme but needed visible targets, new cashiers often didn’t know the program, managers coordinated store weekly targets manually.
Approach
Talked to CSRs and managers across two stores and geographies and mapped day‑in‑the‑life to locate the best “moment to motivate.”
Older Build
New Beat The Target Build
In Lab Testing
Have something for me?
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© 2025 Anuj Arora
Have something for me?
Let’s Chat
© 2025 Anuj Arora
Have something for me?
Let’s Chat
© 2025 Anuj Arora