Cross-Platform Brand Ecosystem
Reimagined an iconic motorcycle manufacturers digital presence-uniting a century-old legacy with a bold, global brand vision
I led transformative experiences that fueled record sales, expanded community engagement, and positioned Royal Enfield as a modern icon for riders worldwide.
I led transformative experiences that fueled record sales, expanded community engagement, and positioned Royal Enfield as a modern icon for riders worldwide.
202k → 649k
Motorcycle Sales growth over 3 years
Motorcycle Sales growth over 3 years
500P/32 Sec
Limited Edition Motorcycle Commerce Platform
Limited Edition Motorcycle Commerce Platform
100k → 300k
Digital Riding Community Growth over 2 years
Digital Riding Community Growth over 2 years
Business Objective
Royal Enfield aims to be the World’s No. 1 motorcycling brand in the mid-size segment market.
Royal Enfield aims to be the World’s No. 1 motorcycling brand in the mid-size segment market.
Community, Story Sharing, Ride Creation Pages
Community, Story Sharing, Ride Creation Pages
PLP Mobile
PLP Mobile
Approach
Grew an engaged rider community by designing platforms that connect diverse users with every aspect of their motorcycling experience.
Grew an engaged rider community by designing platforms that connect diverse users with every aspect of their motorcycling experience.
Grew an engaged rider community by designing platforms that connect diverse users with every aspect of their motorcycling experience.
Grew an engaged rider community by designing platforms that connect diverse users with every aspect of their motorcycling experience.
Leveraged AEM to deliver personalized, scalable content tailored to each country’s needs, enabling rapid adoption and consistent brand experience worldwide
Leveraged AEM to deliver personalized, scalable content tailored to each country’s needs, enabling rapid adoption and consistent brand experience worldwide
Leveraged AEM to deliver personalized, scalable content tailored to each country’s needs, enabling rapid adoption and consistent brand experience worldwide
Leveraged AEM to deliver personalized, scalable content tailored to each country’s needs, enabling rapid adoption and consistent brand experience worldwide
Event Pages
Event Pages
Marquee Ride Landing Page
Ride Details Page
Iconography
Iconography
Ride Details
Marquee Ride Landing Pages Mobile
Riding Detail Page Mobile
Configure your Motorcycle
Configure your Motorcycle
Marquee Riding Landing Page
Ride Detail Page
History & Origins
History & Origins
Store Locator
Learnings and Challenges
Shifted brand perception beyond classic motorcycles to attract younger, more diverse riders
Shifted brand perception beyond classic motorcycles to attract younger, more diverse riders
Shifted brand perception beyond classic motorcycles to attract younger, more diverse riders
Maintained momentum and trust through leadership transitions, ensuring project continuity and success.
Maintained momentum and trust through leadership transitions, ensuring project continuity and success.
Maintained momentum and trust through leadership transitions, ensuring project continuity and success.