ZS’s Verso’s Orchestration Center
Enabling advanced decision-making to motivate sales reps to act at scale
Feb - Nov 2021
Designing for multi-step and long-duration processes that helps pharmaceutical brand managers and sales representatives improve customer engagement.
Redesigned Trigger Condition
92%
Task Completion Rate
81.3%
Reduction in Response Time
What are we building?
Verso’s Orchestration Centre
Trigger Condition
Orchestration Engine improves Health Care Professionals (HCP’s) engagement in the field by suggesting target definitions and creating trigger conditions.
Responsible for redesigning interaction and contributing to design system, shipping and quality check for development.
Dated UI
Lacks guidance
Lacks segregation of different entities
Trigger Condition Objective
What are Conditions?
Business goals
I helped with design system migration at Verso, discovering the complex business ecosystem by initiating discussions with Verso’s team and a central design system team.
Condition Builder Wireframe
Component and Module Breakdown
+ Various States
+ Various States
Nesting and Wrapping Behaviour Concepts Progression
What I Explored
Using horizontal space where grouping would be sequenced like parenthesis
Why it Doesn’t Work
Limits the width utilisation leading to larger scroll/increases width(2)
What I Explored
Forcing each pill to be on separate line but level is shown by it’s horizontal indent location
What I Explored
Forcing each pill to be on separate line but level is shown by it’s horizontal indent location
Why it Doesn’t Work
Utilises multiple data color sets which bring any remembrance and nesting 3 dot buttons appears bulkier
What I Explored
{---} Brackets for grouping that only activates nesting on hover with one single colour
Why it Doesn’t Work
Idea of brackets connected with all stakeholders
Chosen styling, Interactions and Behaviour
Brackets for nesting that activates grouping on hover
Curves at the edges make the wrapping appear friendlier than flatter lines
Distinct 3 dot menu buttons that sit well at th end of the nest.
UI
Complex Interaction
Old vs New Interface
Development Progress
The team had to navigate adjustments to align with the wireframes, preventing us from incorporating all the new interactions in a single release cycle
Outcome
Conducted user testing with 8 Sales reps using a QA link, achieving an impressive 92% success rate in identifying a custom trigger condition within 22 seconds (previously 40 seconds).
This success encouraged further exploration and timely identification of invalid scenarios