OLDER BUILT / Simple Everyday Equation
PROBLEM
A Complex Tool That Outgrew Its Structure
The Experience Fell Behind the Work
The interface had grown cluttered and overwhelming - deep scrolling views and no clear focus made everyday use frustrating.
Design Momentum Without Structure
Fast-moving wireframes created visual drift and inconsistency across screens.
System Migration Challenges
The new DS lacked interaction-ready components - slowing scalable design decisions.
Overview
ZS Orchestration Center helps pharma teams find the right Health Care Practioners/Doctors and orchestrate next-best actions across channels in ways that are both personal and timely.
CAMPAIGN CHALLENGES
📍Marketing Manager, Oncology
📊 KPIs & Launch Pressure
💸 Juggles Budget
🎯 Smarter Targeting
🪫 Doctors fatigue
Campaign Creation
Manager builds targeting logic with simple, reusable building blocks called conditions
Example blocks
Geography:
US
Business Unit:
Oncology
Engagement
Score: ↓ 20%
Time:
Last 4 Weeks
